New Arrival!!The Art of Shopping

PREVIEW ISBN: 9788130926827 Binding: Paperback Year: 2014 No of Pages: 188 Publisher: Viva Books Size: 153 x 229 mm Price: Rs. 495.00 Price After 10% DiscountRs. 445.00

The Art of Shopping How We Shop and Why We Buy By: Siemon Scamell- Katz Reviews: “Most of us think we know how we shop and why we shop. So do manufacturers and retailers. This fascinating book, the fruit of 20 years’ close observation and in-depth research, reveals how little we really know. Intriguing for shoppers themselves - and invaluable for all connected with the retail trade.” Sir Martin Sorrell, CEO, WPP. “Scamell-Katz has turned the art of predicting shopper behaviour into a science. Entertaining and packed full of insights arising from numerous case studies, the book describes easy to implement in-store strategies that will benefit retailers and shoppers worldwide.” Professor Gemma Calvert, Founder of Neurosense Limited and Visiting Professor of Neuromarketing, Nanyang Business School, Nanyang Technological University, Singapore. Description: Whether you love it, hate it, or just get on with it, everybody is a shopper. From the poorest African townships to the smartest retail spaces in the world, shopping is an activity that constantly consumes vast amounts of our time, money and attention. It simultaneously drives commerce and fills our fridges. The things we buy contribute to our own personal sense of identity, sustaining us both physically and emotionally. Yet how much do we really understand about shopping? More to the point, how well do retailers and manufacturers understand the way we shop? In this highly readable, ground-breaking book Siemon Scamell-Katz, one of the world’s leading analysts of shopper behaviour, provides a surprising look at shopper behaviour. Drawing on 20 years of pioneering research (from filming shoppers in-store to brain scanning), the author explains how people around the world really shop. The Art of Shopping explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. The result is a book that will change the way retailers sell and people shop, forever. Contents: Introduction • Going to Market • Going Shopping • Through the Looking Glass • A Voyage of Discovery • What Do We See • Buying It • Habituation • A Matter of Choice • Choosing and Using • Creating Appeal and Establishing Memories • Where Next • Thanks • Bibliography About the Author: Siemon Scamell-Katz is Global Consulting Director of TNS Retail, the world’s leading shopper research agency. He was previously the Founder of TNS Magasin, the international shopper strategy consultancy.

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