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Submit your papers to the International Marketing Conferenceorganized by Prin. L N Welingkar Institute of Management, Development & Research, Bengaluru and Academy of Indian Marketing (AIM) on 25th & 26th July 2014 SAGE is the Exclusive Global Knowledge Partner for Academy of Indian Marketing (AIM)! The theme of the conference is 'Social Media Marketing in Emerging Markets'. It seeks to enhance our understanding of social media and develop models and methods to enhance the effectiveness of marketing in emerging markets.Submit Papers in these Areas: The conference has the following sub themes: Using Social Media for ongoing dialogue with the consumer Co-creation by involving the consumer Social Media Opportunities across different sectors Governance & Policy Making Impact of Social media in the B2B space Social media in the Spiritual Space Social Media opportunities in different countries ( India, China, South Africa, South Korea, Indonesia) Use of Social Media in building Destination and People Brands Social Media Analytics & ROI Integrating Social Media with key areas of business such as PR, Customer Service, Marketing and Advertising Content Marketing & Social Media Social media in political campaigns Social media Data analytics and usage in marketing strategy Understanding the digital consumers in emerging markets Creating a successful social marketing program in the digital marketing world. The conference has much to offer right from interaction with pioneers in the Social media space to discussions of the most innovative ideas in the area of social media. There would be an in depth understanding on how companies can benefit by creating and building on their Social Media Presence. Find out more Publication Opportunities: Selected papers will be published in form of an edited book. Submissions are to be made online on the Easychair website, https://www.easychair.org/conferences/?conf=icsmm2014 Important Dates: Submission of Extended Abstract:February 01, 2014 Decision on Extended Abstract:February 28, 2014 Submission of final paper: April 15, 2014 For all conference related queries, mail tomarconference@welingkarmail.org     Conference Patrons:Prof Dr Uday Salunkhe,Group Director, We School, Prin. L.N Welingkar Institute of Management, development & Research, Mumbai, India Dr. Jagdish Sheth, Founder & Chairman, Academy of Indian Marketing & Charles L Kellstadt Professor of Marketing, Goizueta Business School , Emory University , USA Co Chairs: Dr Githa Heggde,Professor, Marketing, WeSchool, BangaloreProf G Shainesh, Professor, Marketing IIM, Bangalore Organizing Committee Follow SAGE on: