The success or failure of a product in the market is determined much before its actual launch and is enabled by an effective New Product Development (NPD) Process. Dovetailing the market strategy and the product and technology road-maps with the overall business strategy is critical for the firm to be competitive. Market research and tools like VPH help in listening to the voice of the customer and gaining insights into what is perceived as value for money. Structured requirements development techniques help capture and translate the right product requirements into technical specifications. NPD involves an interdisciplinary approach and effective cross-functional teaming. Robust portfolio management is a must for evaluating and selecting the appropriate NPD projects addressing the product requirements. It also mandates a structured approach to planning, development gates during execution including Go/No Go decision points and pro-active risk management. Technical activities are enabled by tools like DFMEA and Dfx. Last but not least, activities during product testing and post market introduction like field monitoring help address teething problems, including customer perception management. Keeping this in view, TÜV Rheinland Training and Consulting is organising a 2 days training program on New Product Development Process on 22-23 December 2014at Bangalore.
Key focus areas of the workshop:
• Strategic Perspective and cross functional interfaces for NPD
• Portfolio Management of NPD projects • Measures of NPD success
• Key Phases in Product Realization • Proactive Risk Management (Project and Product)
• Overview of Key Tools that enable NPD
-Market Research
-VOC/VPH
-DfX
-DFMEA
• Product Launch Evaluation & Field Monitoring
Methodology of the training programme:
• Case studies
• Examples, Group excercises
• Scenarios
• And other accelerated learning activities are included to ensure a “hands on” training session.
Recommended Participants for effectiveness: Business Leaders, Business Managers, Program Managers, Product Managers, Project Managers, Marketing Managers, Quality and R&D professionals who desire to enable their organizational journey towards successful NPD and robust product realization practices in order to ensure a competitive edge enabling their business growth.
Benefits:
Aligning the NPD process to fit into the larger context of the organizational strategy and business needs is a key take away. Seamlessly anticipating and addressing execution issues with the involved stakeholders, in line with the product road-map is another learning. Key points to ensure harnessing the support from Senior Executive Team and effectively liaisoning with the functional teams would be discussed.
Faculty: Highly experienced faculty from TUV Rheinland Training and Consulting will conduct this seminar. The seminar will provide participants an opportunity to discuss specific problems with the expert faculty.
Participation fee is Rs 8,500/- per participant. (12.36% of fee as service tax extra).
This includes comprehensive course material, lunch & Coffee/Tea. Registrations will be accepted on 'First come First Served' basis. Companies interested in participation are requested to return the attached 'Registration form', along with a Demand Draft/at par payable Cheque, in favour of “TUV Rheinland (India ) Pvt. Ltd”, payable at Bangalore to the address as mentioned in the reply form. Delegate fee is non-refundable. However, change of nominations accepted.
•Early Bird Discount: 10% discount on fee if register with fee before 14 December 2014. A certificate of participation will be issued to participants by TUV Rheinland ( India ) Pvt. Ltd.
About us : TÜV Rheinland (India) Pvt. Ltd. (TÜV) is a member of TÜV Rheinland Group. We are a leading provider of technical services world wide. Founded in 1872 and head quartered in Cologne, the group employs more than 19,000 people in over 500 locations in 66 countries. The Group’s mission and guiding principle is to achieve sustained development of safety and quality in order to meet the challenges arising from the Interaction between man, technology and the environment. We are active in 100 locations in India. TÜV Rheinland operates in six Business Streams: Industry Services, Mobility, Products, Life Care, Training and Consulting & Systems. TÜV Rheinland Training and Consulting Division started with the goal to impart hands on training on the basis of “Teach Fishing rather than giving a Fish”. We are deeply committed to introduce various concepts in industry and educational sectors in order to promote the Quality practices, enhance efficiency and improve productivity. For registration or more details, please contact: Siju Nair Manager (Training & Consulting) TÜV Rheinland (India) Pvt. Ltd. 82/A, 3rd Main, West Wing, Electronic City Phase 1 Hosur Road, Bangalore – 560 100. INDIA. Tel: + 91-80-30554323 Fax : 91-80-30554342 Mob: +96207 55548 Email: siju.nair@ind.tuv.cominternet: http:// www.ind.tuv.comwww.tuv.com============================== ============================== |
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