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The Second Machine Age Work, Progress, and Prosperity in a Time of Brilliant Technologies Shortlisted for business book of the year by  the Financial Times Authors: Erik Brynjolfsson and Andrew McAfee 9788130930329     2015  HB  320pp  6 X 9.25” Original Publisher: W W Norton & Co. Reprinted By: Viva Books Single colour with graphs Original Price: $26.95 Reprinted price : Rs995.00 Price after 20% discount =Rs796.00

As the boundaries of a digital, driven world expand, will you be ready?

Reviews:

“A terrific book. Brynjolfsson and McAfee combine their knowledge of rapidly evolving digital technologies and relevant economics to give us a colorful and accessible picture of dynamic forces that are shaping our lives, our work, and our economies. For those who want to learn to ‘Race with the Machines,’ their book is a great place to start.”             

Michael Spence, winner of the 2001 Nobel Prize in Economic Sciences

“ How we build, use and live with our digital creations will define our success as a civilization in the twenty-first century. Will our new technologies lift us all up or leave more and more of us behind? The Second Machine Age is the essential guide to how and why that success will, or will not, be achieved.”

- Garry Kasparov, thirteenth World Chess Champion

“Erik and Andy have lived on the cutting edge, and now, with this book, they are taking us there with them. A brilliant look at the future that technology is bringing to our economic and social lives. Read The Second Machine Age if you want to prepare yourself and your children for the world of work ahead.”

- Zoe Baird, president, Markle Foundation

“The Second Machine Age offers important insights into how digital technologies are transforming our economy, a process that has only just begun. Erik and Andrew’s thesis: As massive technological innovation radically reshapes our world, we need to develop new business models, new technologies, and new policies that amplify our human capabilities, so every person can stay economically viable in an age of increasing automation. I couldn’t agree more.”

-Ridk Hoffman, cofounder/chairman of Linkedin and coauthor of the #1 New York Times bestseller The Start-up of You

“Although a few others have tried, The Second Machine Age truly helped me see the world of tomorrow through exponential rather than arithmetic lenses. Macro and microscopic frontiers now see plausible, meaning that learners and teachers alike are in a perpetual mode of catching up with what is possible. It frames a future that is genuinely exciting!”

- Clayton M Christensen, Kim B Clark Professor of Business Administration, Harvard Business School, and author of The Innovator’s Dilemma

Description:

A revolution is under way.

In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.

 In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.

 Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.

 Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.

A fundamentally optimistic book, The Second Machine Age will alter how we think about issues of technological, societal, and economic progress.

Contents:

The big stories • The skills of the new machines: Technology races ahead • Moore’s law and the second half of the chessboard • The digitization of just about everything • Innovation: Declining or recombining? • Artificial and human intelligence in the second machine age • Computing bounty • Beyond GDP • The spread • The biggest winners: stars and superstars • Implications of the bounty and the spread • Learning to read race with machines: Recommendations for individuals • Policy recommendations • Long-term recommendations • Technology and the future • Acknowledgements • Notes • Illustration sources • Index

About the authors:

Erik Brynjolfsson is the director of the MIT center for Digital Business and one of the most cited scholars in information systems and economics.

Andrew McAffee is a principal research scientist at the MIT Centre for Digital Business and the author of Enterprise 2.0. They are the coauthors of Race Against the Machine.

Target Audience

People interested in business, economics, Technology

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